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Working With UA CEO, Kevin Plank And President Of Sports Fashion Ben Pruess To Transition UA From Performance Titan ‘Under Armour’ Into An Upscale Lifestyle Brand Within The Business Of Fashion Through Under Armour Sportswear (UAS) Initiative. 

Product / Apparel Design and Branding — Working with Tim Coppens and UA Senior Staff to design a FW’16 Collection for UAS. Understanding premium pricing and business of fashion economics that drive market dynamics, fabric construction, product design and DTC tactics to develop a launch collection that excites, delights and inspires intended audience.

Designing and Launching retail environments across the US in NYC, Boston and Chicago.

Designed in collaboration w/ Crosby Reinders, Allison Mathieu.

Completed at Soldier Unlimited Boston.

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